Giles Marketing and Media, LLC., leverages the collective talent and experience of an established network of industry-recognized talent lead by president and founder, Dawn Giles. Supporting the marketing and media needs for select clientele, our expertise is sought in:

• The Development, Evaluation, Launch and Marketing of New Drugs and Devices:  A look at some of the most respected  "Best of" awards and citations for 2006 - 2008 includes client and creative strategies supported by Giles. Designed to engage, inform and inspire, Giles follows the intent and spirit of FDA guidelines and leads the industry in the conduct of best practices in D-T-C marketing and label claims.
• Population Health Management:  Direct experience with the country's leading care/health/disease management companies, PBM's, health insurers, technology and service providers, and hospitals/ health systems, gives Giles a unique perspective in the competitive positioning of healthcare companies and growth in the size and consitute of their market share. You need us in this "noisy" market where communicating effectively is about strategy and messaging that matters.
• Advocacy, Research and Policy: Thought leadership, cause-related marketing, membership expansion and retention, and vision/mission positioning are at the core of the Giles not-for-profit portfolio. We are proud of our dedicated balance in providing services to change agents in healthcare, with due consideration to their budgets.  
• B-2-B: Savvy in strategy and creative in presentation, Giles is at their best translating coporate vision and product value to market share and revenue growth. Experts in value optimization and complex product positioning, Giles has represented the interests of venture-backed start-ups to a Fortune 16.
• D-T-C (Consumer and Clinician): Setting new benchmarks for best practices, Giles campaigns are designed to inform, educate, engage, and inspire with a creative and strategic integrity that leverages impact and results.

Along with forefront industry knowledge, Giles is also experienced in the purposeful application of social marketing/networking and new venues of consumer engagement.

View New Client Press Releases: 

July 2008: Giles Marketing and Media, LLC. Signs DMAA: The Care Continuum Alliance and QualityMetric Health Outcomes Solutions

September 2008: Giles Marketing and Media, LLC. Signs Time Inc. and The Leapfrog Group